Game of Thrones

Game of Thrones

As part of Bud Light’s “Dilly Dilly” commercials, the commercial spot starts off as a quirky Bud Light Super Bowl commercial. Fun, right? Well, before we get ahead of ourselves, the commercial takes a dark turn when Bud Knight is defeated by the Mountain (Hafþór Júlíus Björnsson) in a jousting match. And as the Mountain performs his eye-gouging finishing move on him, a dragon comes and lays a fiery waste on everyone at the jousting match. What an unlikely way to end a Bud Light commercial.defender of the “Dilly Dilly” kingdom in a jousting contest.

Was winner of a Super Clio award.

VFX BRIEF:

The goal he was to add a dragon (PIXOMONDO), set extensions, adding grandstands for our joust moment.