Warm Escape
Matthew McConaughey puts a new twist on ice fishing to highlight the versatility and serene sanctuary of the all-new Lincoln Aviator in a new campaign spot for the three-row luxury SUV.
With the stark beauty of winter as a backdrop, the latest piece has McConaughey using his Aviator as a shelter from the elements after carving a hole in the ice and dropping a line.
The piece, produced by Hudson Rouge, was directed by noted cinematographer and director Lance Acord, known for movies like 'Lost in Translation' and popular shorts like this year’s 'E.T.: A Holiday Reunion.'
VFX for this spot was lead by John McIntosh, with an in house team of 3D and 2D artists at the Mill. The goal was to create a frozen lake for Matthew to fish on, during the wintertime.